Specialist PPC Marketing For UK Law Firms
- Start receiving qualified and profitable law leads within 7 days
- Lead generation aligned with SRA rules
- Guaranteed minimum lead volumes or no management fee
- 30-day rolling contracts – no long-term tie-ins
Call or Message Today
Get a free 20 minute consultation.
No sales pitch or obligation – just a focused, professional discussion.
Tel: 0330 097 7503
Or message me below.
Specialist PPC Marketing For UK Law Firms
- Start receiving profitable law leads within 7 days
- Lead generation aligned with SRA rules
- Guaranteed minimum lead volumes or no management fee
- 30-day rolling contracts – no long-term tie-ins
For Google Ads Services*
9,000+
Qualified Law Leads Generated
20+
Years PPC Marketing Experience
5
Average Years Law Client Retention
Get the leads you need…
Conversion Legends is an online marketing consultancy specialising in delivering profitable, high-intent leads for UK law firms via PPC marketing.
Experience that delivers results
I’m Jason, the founder, and I bring over 20 years of PPC marketing expertise to law firms that want consistent, scalable and profitable lead generation via Google Ads, Bing Ads and Local Service Ads.
During my career I’ve headed up PPC departments, managing well over £200 million in spend to strict ROI targets across a range of regulated and non-regulated sectors.
Over the last 6 years I’ve worked with multiple law firms managing their PPC lead generation across several categories including conveyancing, family law, divorce, probate, LPA, employment, criminal law, etc. All whilst ensuring that activity aligns with SRA rules.
Overall, I know what works in this sector and more importantly what doesn’t.
My approach to PPC
Unlike some other providers, my services do not direct PPC traffic to generic third-party websites and then sell you the enquiries.
Instead, I work with you to refine your own website into a lead generation asset. I then direct relevant targeted, PPC traffic towards it.
That way all the leads are in market, already know who you are, what you offer and have actively chosen to contact you.
This approach significantly improves the conversion rates, saving you time, money and frustration. Resulting in more profit.
Why choose PPC my services?
- Guaranteed minimum lead volumes – or there’s no management fee for that month.
- 9,000+ qualified legal leads delivered — proven performance.
- Over £200+ million in PPC spend managed to strict ROI targets — I’ve headed up some of the largest PPC accounts in the UK.
- 20+ years PPC marketing experience — deep expertise behind every campaign.
- Lead generation aligned with SRA rules – Compliance-focused from start to finish.
- Leads in your first 7 days — fast setup, fast results.
- 30-day rolling contracts — no long-term commitments.
- Up to £3,000 in Google Ads credits available – Subject to spend and eligibility.
- Clear, transparent reporting — no jargon, no confusion.
Some of the law firms I’m trusted by…
On average my law firm clients have been with me for over 5 years.
Overall, if you’re looking for consistent, profitable law firm leads, I can help deliver them. Get a free 20 minute consultation. No sales pitch or obligation – just a focused, professional discussion.
Overall, if you’re looking for consistent, profitable law firm leads, I can help deliver them. Get a free 20 minute consultation. No sales pitch or obligation – just a focused, professional discussion.
How It Works
1. Initial Consultation Call
This is to understand your specific goals and challenges. I’ll also explain how I can help.
2. Audit and Strategy Plan
If suitable, I’ll then audit your current website and PPC setup and create a strategy plan.
3. Build & Launch the Initial PPC Campaigns
This is will be done whilst also working with you to refine your website and landing pages.
4. Track and Improve
Continually review and optimise performance to maximise lead generation.
REMEMBER
"No one searches for law firms for a laugh"
So if they searching, they in the market. Let's capture that demand today!
What Leads Do I Generate?
I can generate consistent and profitable leads for almost all law services. These are tailored to your specific requirements and locations. Some common ones are:
- Law firms
- Accountants
- Financial advisors
- Dentists
- Chiropractors
- Surveyors
- Estate agents
- Medical professionals
- Personal Injury
- Prenupts
- Probate
- Property Law
- Notary Services
- Redundancy
- Road traffic offences
- Settlement agreements
- Unfair Dismissal
- Wills
- Commercial
- Conveyancing
- Corporate
- Criminal Law
- Dispute resolution
- Divorce
- Employment
- Family Law
- Immigration
- LPA
- Personal Injury
- Prenupts
- Probate
- Property Law
- Notary Services
- Redundancy
- Road traffic offences
- Settlement agreements
- Unfair Dismissal
- Wills
- Commercial
- Conveyancing and Property
- Corporate
- Criminal Law
- Dispute resolution
- Divorce and Family Law
- Employment
- Immigration
- LPA
- Personal Injury
- Probate
- Notary Services
- Road traffic offences
- Wills
Overall, if you’re looking for consistent, profitable law firm leads, I can help deliver them. Get a free 20 minute discovery call. No sales pitch or obligation - just focused, professional discussion.
Hi, I’m Jason – founder of Conversion Legends
I generate profitable, high-intent leads for UK law firms, and to date I’ve delivered over 9,000 targeted legal leads, worth well over £5 million in potential revenue. Overall, I know what works in this sector — and, more importantly, what doesn’t — which is why my campaigns deliver results quickly and consistently.
My Experience
I bring over 20 years of PPC marketing experience, delivering high-ROI results across competitive industries.
Some highlights:
- Over £500 million in revenue generated through PPC (Google Ads & Microsoft Ads) for various industries and to strict ROI targets
- 12+ years as Head of PPC for major brands — including FTSE 250 & NYSE-listed companies (Virgin Games, Bally’s, Gamesys), respected UK law firms (B P Collins, KWW Solicitors, etc) and multiple other companies.
- 4 years as Head of SEO for national brands
- 6 years law-firm search marketing experience
- 10+ years experience operating in regulated markets
- Built, trained, and led a best-in-class Search team
- Delivered 10× PPC profit growth across multiple brands
- Multiple promotions in search roles based on performance and leadership
- Personally invited to Google Dublin for several days, at their expense, to provide feedback on Google Ads
This background allows me to run search campaigns with a level of precision, efficiency, and commercial focus that most agencies simply can’t match.
Qualifications
- 1st class degree in Business and Economics
- University Prize for Economics (financial economics and statistics)
- IDM (Institute of Data & Marketing) Level 6 Postgraduate Qualification (equivalent to Master’s level)
- School of Marketing — SEO Certified
- School of Marketing Mini MBA qualified
- Google Ads (PPC) Certified
- Google Analytics Certified
- Microsoft Advertising Search Certified
- Google Advertising Partner Status*
My Law Firm Services
PPC Lead Generation
Get qualified legal leads fast with high-intent Google and Microsoft PPC campaigns and custom landing pages.
Google Local Service Ads
Appear at the top of Google for relevant local searches - and only pay for leads, not clicks.
SEO* Lead Generation
Get local organic visibility and leads for your key practice areas in Google, Bing and AI platforms.
Conversion Rate Optimisation
Improve lead volume without increasing ad spend via website optimisations & landing pages.
Get consistent and profitable leads
Contact me now to find out how
Reviews
Frequently Asked Questions
How fast will I see results?
Most clients start seeing leads within the first few days of launching the paid search (PPC) campaigns.
Are your leads better quality than bought-in ones?
Yes. This is because every lead will have personally taken the time to chose and contact you after seeing your adverts, website and reviews. This results in stronger intent and higher conversion rates. Bought-in leads are unlikely to know you. They will have just filled in a single form that is often then shared with multiple solicitors.
Who do you work with?
I partner with established law firms across the UK that have multiple staff members capable of handling the volume of leads I generate.
What law services do you generate leads for?
I generate leads for all law services that are commonly searched on Google including family law, divorce, property, conveyancing, employment, probate, LPA, criminal, commercial law, notary, disputes, wills and much more.
How much will it cost per click?
Cost per click varies based on your service, competition, and search terms. The key measure is the overall profit generated—not the click cost.
What guarantee do you offer?
I guarantee the minimum number of qualified law leads you will receive within a monthly period based on your paid search spend levels and advertised services. If these are not achieved there is no paid search management charge.
How do we work out the profit generated?
My tracking identifies which enquiries came via paid search (calls, contact forms, emails) so you can match them against your internal database to calculate revenue and profit.
How do you protect against click fraud?
I use advanced third-party software alongside Google/Bing systems to detect and block fraudulent clicks automatically.
What are your management fees?
Fees vary depending on the complexity of your account (i.e. service areas, number of offices, targeting, etc). Each client gets a custom quote.
Do you offer Google Ads promotional credits for new accounts?
Yes — as a certified Google Partner for Search Ads*, I can provide up to £3,000 of promotional credits for new accounts subject to spend and eligibility.
Overall, if you’re looking for consistent, profitable law firm leads, I can help deliver them. Get a free 20 minute consultation. No sales pitch or obligation – just focused, professional discussion.
Overall, if you’re looking for consistent, profitable law firm leads, I can help deliver them. Get a free 20 minute consultation. No sales pitch or obligation – just focused, professional discussion.
Ready to start taking your lead generation seriously?
Call or Message Today
Get a free 20 minute discovery call.
No sales pitch or obligation. Just a focused, professional discussion.
Tel: 0330 097 7503
Or message me below.