About Me

I specialise in generating profitable, high-intent leads for UK law firms, and to date I’ve delivered over 9,000 targeted legal enquiries, worth well over £5 million in potential revenue. I know what works in this sector — and, more importantly, what doesn’t — which is why my campaigns deliver results quickly and consistently.

My Experience

I bring over 20 years of search marketing experience, delivering high-ROI results across highly competitive industries.

Some highlights:

• £250M+ in Google Ads & Microsoft Ads spend managed, all to strict ROI and efficiency targets
• 12+ years as Head of PPC for major brands — including FTSE 250 & NYSE-listed companies (Virgin Games, Bally’s, Jackpotjoy) and respected UK law firms (B P Collins, KWW Solicitors, etc)
• 4 years as Head of SEO for national brands
• 6 years specialising in law-firm search marketing
• Built, trained, and led a best-in-class Search team
• Delivered 10× PPC profit growth across multiple brands
• Multiple promotions in search roles based on performance and leadership
• Personally invited to Google Dublin for several days and at their expense to provide feedback on Google Ads

This background allows me to run search campaigns with a level of precision, efficiency, and commercial focus that most agencies simply can’t match.