Specialist SEO & PPC For UK Law Firms
- Start receiving qualified and profitable law leads within 7 days
- Lead generation aligned with SRA rules
- Guaranteed minimum lead volumes or no management fee
- 30-day rolling contracts – no long-term tie-ins
Call or Message Today
Get a free 20 minute consultation.
No sales pitch or obligation – just a focused, professional discussion.
Tel: 0330 097 7503
Or message me below.
Specialist SEO & PPC For UK Law Firms
- Start receiving qualified and profitable law leads within 7 days
- Lead generation aligned with SRA rules
- Guaranteed minimum lead volumes or no management fee
- 30-day rolling contracts – no long-term tie-ins
Call or Message Today
Get a free 20 minute consultation.
No sales pitch or obligation. Just a focused, professional discussion.
Tel: 0330 097 7503
Or message me below.
For Google Ads Services*
9,000+
Qualified Law Leads Generated
20+
Years Search Marketing Experience
5
Average Years Law Client Retention
Get the leads you need…
Conversion Legends is a specialist online marketing consultancy dedicated to delivering profitable, high-intent leads for UK law firms through Paid Search (PPC), SEO and conversion rate optimisation.
I’m Jason, the founder, and I bring over 20 years of search marketing expertise to law firms that want consistent and profitable lead generation.
Get the leads you need…
Conversion Legends is a specialist online marketing consultancy dedicated to delivering profitable, high-intent leads for UK law firms through Paid Search (PPC), SEO and conversion rate optimisation.
I’m Jason, the founder, and I bring over 20 years of search marketing expertise to law firms that want consistent and profitable lead generation.
What is SEO?
SEO (Search Engine Optimisation) is the process of improving your website so that it ranks organically on Google, Bing, and emerging AI search platforms for the legal services you offer. Higher visibility = more leads.
What is Paid Search?
Paid Search refers to PPC and Local Service Ads. These are targeted adverts on Google and Bing that are exceptionally effective for law firms. This is because they deliver instant visibility, qualified traffic, and predictable, measurable results.
Are your leads better quality than bought-in ones?
Yes. This is because every lead will have personally taken the time to chose and contact your law firm after seeing your adverts, website and reviews. This demonstrates much stronger intent and results in higher conversion rates. Bought-in leads are unlikely to know you. They will have just filled in a single form that is often then shared with multiple firms.
Why choose my services?
- Specialist in law-firm marketing — deep expertise focused on the legal sector.
- 9,000+ qualified legal leads delivered — proven performance.
- Guaranteed minimum lead volumes – or there’s no management fee for that month.
- Lead generation aligned with SRA rules – Compliance-focused from start to finish.
- Leads in your first 7 days — fast setup, fast results.
- 30-day rolling contracts — no long-term commitments.
- Up to £3,000 in Google Ads credits available – Subject to spend and eligibility.
- Clear, transparent reporting — no jargon, no confusion.
- 20+ years in search marketing — deep expertise behind every campaign.
Some of the law firms I’m trusted by…
On average my law firm clients have been with me for over 5 years.
Overall, if you’re looking for consistent, profitable law firm leads, I can help deliver them. Get a free 20 minute consultation. No sales pitch or obligation – just a focused, professional discussion.
Overall, if you’re looking for consistent, profitable law firm leads, I can help deliver them. Get a free 20 minute consultation. No sales pitch or obligation – just a focused, professional discussion.
How It Works
1. Initial Consultation Call
This is to understand your specific goals and challenges. I'll also explain how I can help.
2. Audit and Strategy Plan
If suitable, I'll then audit your current setup and create a strategy to deliver the leads.
3. Build & Launch The Paid Search Campaigns
This is to get leads flowing within days. I'll also work on the initial SEO.
4. Track and Improve
Continually review and optimise to maximise lead generation performance.
REMEMBER
"No one searches for law firms for a laugh"
So if they searching, they in the market. Let's capture that demand today!
What Law Leads Do I Generate?
I can generate consistent and profitable leads for almost all law services. These are tailored to your specific requirements and locations. Some common ones are:
- Commercial
- Conveyancing
- Corporate
- Criminal Law
- Dispute resolution
- Divorce
- Employment
- Family Law
- Immigration
- LPA
- Personal Injury
- Prenupts
- Probate
- Property Law
- Notary Services
- Redundancy
- Road traffic offences
- Settlement agreements
- Unfair Dismissal
- Wills
- Commercial
- Conveyancing
- Corporate
- Criminal Law
- Dispute resolution
- Divorce
- Employment
- Family Law
- Immigration
- LPA
- Personal Injury
- Prenupts
- Probate
- Property Law
- Notary Services
- Redundancy
- Road traffic offences
- Settlement agreements
- Unfair Dismissal
- Wills
- Commercial
- Conveyancing and Property
- Corporate
- Criminal Law
- Dispute resolution
- Divorce and Family Law
- Employment
- Immigration
- LPA
- Personal Injury
- Probate
- Notary Services
- Road traffic offences
- Wills
Overall, if you’re looking for consistent, profitable law firm leads, I can help deliver them. Get a free 20 minute consultation. No sales pitch or obligation - just focused, professional discussion.
Hi, I'm Jason - founder of Conversion Legends
I specialise in generating profitable, high-intent leads for UK law firms, and to date I’ve delivered over 9,000 targeted legal enquiries, worth well over £5 million in potential revenue. I know what works in this sector — and, more importantly, what doesn’t — which is why my campaigns deliver results quickly and consistently.
My Experience
I bring over 20 years of search marketing experience, delivering high-ROI results across highly competitive industries.
Some highlights:
- Over £500 million in revenue generated through Google Ads & Microsoft Ads for various industries and to strict ROI targets
- 12+ years as Head of PPC for major brands — including FTSE 250 & NYSE-listed companies (Virgin Games, Bally’s, Jackpotjoy) and respected UK law firms (B P Collins, KWW Solicitors, etc)
- 4 years as Head of SEO for national brands
- 6 years law-firm search marketing Experience
- 10+ years experience operating in regulated markets
- Built, trained, and led a best-in-class Search team
- Delivered 10× PPC profit growth across multiple brands
- Multiple promotions based on performance and leadership
- Personally invited to Google Dublin for several days, at their expense, to provide feedback on Google Ads
This background allows me to run search campaigns with a level of precision, efficiency, and commercial focus that most agencies simply can’t match.
Qualifications
- 1st class degree in Business and Economics
- University Prize for Economics (financial economics and statistics)
- IDM (Institute of Data & Marketing) Level 6 Postgraduate Qualification (equivalent to Master’s level)
- School of Marketing — SEO Certified
- School of Marketing Mini MBA qualified
- Google Ads (PPC) Certified
- Google Analytics Certified
- Microsoft Advertising Search Certified
- Google Advertising Partner Status*
Overall, if you’re looking for consistent, profitable law firm leads, I can help deliver them. Get a free 20 minute consultation. No sales pitch or obligation - just focused, professional discussion.
Overall, if you’re looking for consistent, profitable law firm leads, I can help deliver them. Get a free 20 minute consultation. No sales pitch or obligation - just focused, professional discussion.
Hi, I’m Jason – founder of Conversion Legends
I specialise in generating profitable, high-intent leads for UK law firms, and to date I’ve delivered over 9,000 targeted legal enquiries, worth well over £5 million in potential revenue. I know what works in this sector — and, more importantly, what doesn’t — which is why my campaigns deliver results quickly and consistently.
My Experience
I bring over 20 years of search marketing experience, delivering high-ROI results across highly competitive industries.
Some highlights:
- Over £500 million in revenue generated through Google Ads & Microsoft Ads for various industries and to strict ROI targets
- 12+ years as Head of PPC for major brands — including FTSE 250 & NYSE-listed companies (Virgin Games, Bally’s, Jackpotjoy) and respected UK law firms (B P Collins, KWW Solicitors, etc)
- 4 years as Head of SEO for national brands
- 6 years law-firm search marketing Experience
- 10+ years experience operating in regulated markets
- Built, trained, and led a best-in-class Search team
- Delivered 10× PPC profit growth across multiple brands
- Multiple promotions based on performance and leadership
- Personally invited to Google Dublin for several days, at their expense, to provide feedback on Google Ads
This background allows me to run search campaigns with a level of precision, efficiency, and commercial focus that most agencies simply can’t match.
Qualifications
- 1st class degree in Business and Economics
- University Prize for Economics (financial economics and statistics)
- IDM (Institute of Data & Marketing) Level 6 Postgraduate Qualification (equivalent to Master’s level)
- School of Marketing — SEO Certified
- School of Marketing Mini MBA qualified
- Google Ads (PPC) Certified
- Google Analytics Certified
- Microsoft Advertising Search Certified
- Google Advertising Partner Status*
Overall, if you’re looking for consistent, profitable law firm leads, I can help deliver them. Get a free 20 minute consultation. No sales pitch or obligation – just focused, professional discussion.
My Law Firm Services
PPC Lead Generation
Get qualified legal leads fast with high-intent Google and Microsoft PPC campaigns and custom landing pages.
Google Local Service Ads
Appear at the top of Google for relevant local searches - and only pay for leads, not clicks.
SEO* Lead Generation
Get local organic visibility and leads for your key practice areas in Google, Bing and AI platforms.
Conversion Rate Optimisation
Improve lead volume without increasing ad spend via website optimisations & landing pages.
Get consistent and profitable law leads
Contact me now to find out how
Reviews
Frequently Asked Questions
How fast will I see results?
Most clients start seeing leads within the first few days of launching the paid search (PPC) campaigns. The SEO activity by its nature will take longer.
Are your leads better quality than bought-in ones?
Yes. This is because every lead will have personally taken the time to chose and contact you after seeing your adverts, website and reviews. This results in stronger intent and higher conversion rates. Bought-in leads are unlikely to know you. They will have just filled in a single form that is often then shared with multiple solicitors.
Who do you work with?
I partner with established law firms across the UK that have multiple staff members capable of handling the volume of leads I generate.
What law services do you generate leads for?
I generate leads for all law services that are commonly searched on Google including family law, divorce, property, conveyancing, employment, probate, LPA, criminal, commercial law, notary, disputes, wills and much more.
How much will it cost per click?
Cost per click varies based on your service, competition, and search terms. The key measure is the overall profit generated—not the click cost.
What guarantee do you offer?
I guarantee the minimum number of qualified law leads you will receive within a monthly period based on your paid search spend levels and advertised services. If these are not achieved there is no paid search management charge.
How do we work out the profit generated?
My tracking identifies which enquiries came via paid search (calls, contact forms, emails) so you can match them against your internal database to calculate revenue and profit.
How do you protect against click fraud?
I use advanced third-party software alongside Google/Bing systems to detect and block fraudulent clicks automatically.
What are your management fees?
Fees vary depending on the complexity of your account (service areas, number of offices, targeting, etc). Each client gets a custom quote.
Do you offer Google Ads promotional credits for new accounts?
Yes — as a certified Google Partner for Search Ads*, I can provide up to £3,000 of promotional credits for new accounts subject to spend and eligibility.
Overall, if you’re looking for consistent, profitable law firm leads, I can help deliver them. Get a free 20 minute consultation. No sales pitch or obligation - just focused, professional discussion.
Overall, if you’re looking for consistent, profitable law firm leads, I can help deliver them. Get a free 20 minute consultation. No sales pitch or obligation - just focused, professional discussion.