SEO and AEO Services

Are Your Competitors Ranking Above You?

If you run a professional services business in the UK, there’s a good chance your competitors are appearing above you on Google — and in AI-generated answers on tools like ChatGPT, Gemini, and Perplexity — every single day.

Whether you’ve never invested in SEO before, tried it and seen little return, or are currently working with an agency that isn’t moving the needle — the right organic search strategy can become one of your most cost-effective and compounding sources of new business.

SEO works exceptionally well for professional services when it’s done correctly. And AEO — Answer Engine Optimisation — is quickly becoming just as important as clients increasingly turn to AI tools to find and evaluate service providers.

The question is whether your website is optimised to capture both.

What Is SEO — and What Is AEO?

Search Engine Optimisation (SEO) is the process of improving your website so it ranks higher in Google’s organic (unpaid) results. When someone searches for “family solicitor in Bristol” or “accountant for contractors near me”, SEO is what determines whether your business appears — or whether a competitor does instead. Unlike paid ads, every click is free, and the results compound over time.

Answer Engine Optimisation (AEO) is the newer discipline that’s rapidly growing in importance. As more people turn to AI tools like ChatGPT, Google’s AI Overviews, and Perplexity to get answers rather than clicking through a list of results, AEO ensures your business is the one those tools reference and recommend. It’s about structuring your content so AI can clearly understand, trust, and surface your expertise — putting you in front of potential clients at the exact moment they’re looking for help.

Together, SEO and AEO cover both how people search today and how they’re increasingly searching tomorrow.

SEO & AEO That Builds Real Business Value

I’m Jason, founder of Conversion Legends. With over 20 years of search marketing experience, I know how to build SEO strategies that don’t just chase rankings — they generate profitable clients and sustainable long-term growth.

I work exclusively with UK professional service businesses — solicitors, accountants, financial advisors, surveyors, chiropractors, and similar firms — who need a consistent, scalable flow of high-intent enquiries from organic search.

The Problem With Most SEO Agencies

Most SEO agencies operate on volume. You’re one of dozens of clients, managed by a junior executive working from a template. Activity is reported; results are rarely guaranteed. You receive monthly reports full of metrics that don’t connect clearly to new clients or revenue.

Worse still, many agencies focus on vanity rankings — positions for low-competition keywords that bring in traffic but not buyers. Meanwhile, your competitors are picking up the high-intent searches that actually matter.

That model wastes your time, your money, and your patience.

My Approach Is Different

I work directly with you — no account managers, no handoffs, no juniors. Every SEO and AEO strategy I build is tailored to your business, your services, and the clients you actually want to attract.

I focus on four core pillars of SEO:

• Technical SEO — Ensuring your website is fast, well-structured, and fully crawlable by search engines
• Content — Creating authoritative, useful content that answers what your ideal clients are searching for
• Authority — Building credibility through high-quality backlinks and online reputation signals
• E-E-A-T — Demonstrating Experience, Expertise, Authoritativeness, and Trustworthiness — the qualities Google now prioritises above all else for professional services

And alongside SEO, I ensure your business is positioned to appear in AI-driven search results through AEO:

• Structured Content — Clear, direct answers to the questions your ideal clients are asking AI tools
• Semantic Optimisation — Aligning content with search intent and natural language queries
• Technical Markup — Schema and structured formatting to enhance visibility in AI answers, featured snippets, and voice search

What You Get

• A bespoke SEO & AEO strategy — built around your firm, your market, and the clients you want
• Full technical SEO audit — I’ll identify exactly what’s holding your website back and fix it
• Content strategy and creation — authoritative, search-optimised content that earns rankings and builds trust
• Authority building — ethical, sustainable link acquisition relevant to your sector
• AEO optimisation — structured to appear in ChatGPT, Gemini, Google AI Overviews, and featured snippets
• Clear, jargon-free reporting — you’ll always know exactly what’s been done and what results it’s driving
• 30-day rolling contracts — no long-term lock-ins

Built on Real Experience

This isn’t guesswork. I’ve spent over two decades in search marketing — including time as Head of Search for major UK and international brands, including FTSE 250 and NYSE-listed companies. I’ve delivered significant organic growth across highly competitive professional services sectors and I understand exactly what it takes to rank well when it matters most.

I hold a first-class degree in Business and Economics and an IDM Level 6 Postgraduate Marketing Qualification (Master’s equivalent). When I manage your SEO and AEO, you’re getting the kind of expertise that most businesses only access at enterprise level.

Who I Work With

My SEO and AEO service is a strong fit if you are:

• A solicitor, accountant, financial advisor, surveyor, chiropractor or similar professional services business looking to grow your visibility in organic and AI-driven search
• A business currently invisible on Google and wanting to understand what it would take to compete
• Already investing in SEO but not seeing rankings, traffic, or enquiries improve
• Heavily reliant on referrals and wanting a more predictable, scalable long-term lead source alongside them
• A business that understands AI search is growing fast and wants to ensure you’re visible wherever potential clients are looking

Ready to Find Out What’s Possible?

Book a free 20-minute consultation. No sales pitch, no obligation — just an honest, focused conversation about your current visibility, where the opportunities are, and what a well-executed SEO and AEO strategy could deliver for your business.
Call: 0330 097 7503 or fill in the contact form and I’ll be in touch.